Quite often, many vacation property and timeshare purchasers are blind to the extent of which they have been manipulated into a sale. Sales reps spend hours in training learning insincere methods to find common interests with their prospects. Often reps are taught to engage in deceitful conversations pertaining to similar life experiences, or other “bonding” strategies that are generally used to build trust in a very untrustworthy situation.
Sales reps are known to imply multiple devious tactics to prevent a new client from canceling their purchase within their cancellation period. These tactics frequently include making several insincere phone calls, providing free activities and gifts, or taking the client and their family for a meal.
The same “pitch” is frequently used on prospect after prospect, day after day, to come across as authentic and original, in an effort to make the prospect feel special.
This is an attempt to disguise what is really happening. Sales reps hope the groundwork laid through the false trust building process was enough to gain the sale. The sales rep gets a commission check, and the buyer is stuck holding a bag of debt.
This goes hand in hand with timeshare developers being all too eager to remarket to previous buyers. The unsuspecting prospect is typically told to revisit the resort for an update meeting but in reality, is being lured back into additional debt through another sales process.
In this disguised sales presentation, previous buyers are typically told the terms of their previously purchased timeshare have extreme disadvantages and are made to feel inferior if they don’t go along with the company’s new changes. No matter what ‘level’ a purchaser has reached, sales reps are trained to lure buyers into another purchase at all times. All the while still demanding the business is done on the day of the presentation.
All changes pile more debt on to the previous contract and are an obvious ploy to consistently increase profits for the developer. Enhancements to the program are rarely better than the first purchase, however, strategies such as these are well designed by timeshare developers to continue to rake in profits.
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